Build-A-Bear Bears

The bears from Build-A-Bear Workshop embody the very essence of the innovative concept launched by Maxine Clark in 1997. These customizable plush toys have revolutionized the toy industry by introducing the "experiential retail", allowing children to create their own unique companion.

Each Build-A-Bear bear tells a personal story, from the choice of the plush to the "heart" ceremony where a wish is made by placing a satin heart inside. This collection, which currently counts 290 listed models, offers a variety of classic bears and licensed characters, reflecting the brand's evolution since 2016.

These plush bears, much more than just toys, have become symbols of friendship and creativity, capturing the imagination of children and collectors around the world.