12 Ounce Prophet

12oz Prophet Magazine (USA): The legendary and aesthetic bible of global graffiti Launched in 1993 in Miami by Allen Benedikt (alias Raven), 12oz Prophet (often spelled phonetically as 12 Ounce Prophet) is widely regarded as one of the most influential, most graphic and highest quality graffiti magazines in history. Its name directly references the standard capacity of an American paint can of that era (12 ounces). Radically distinguishing itself from the black and white photocopied fanzines of the time, 12oz Prophet revolutionized urban press by adopting a wide-angle format, high-end offset printing on glossy paper, and artistic direction worthy of major fashion or design magazines. By skillfully blending raw close-ups of vandal graffiti (trains, subways, freights) with portfolios of major contemporary art and graphic design artists (such as Futura 2000 or KAWS), this media transformed itself into a genuine global cultural institution. It is a major and highly collectible historical archive, with each vintage issue actively sought after internationally.