Pops! With Purpose (PWP) is a philanthropic effort by Funko.
This initiative links Funko Pop! characters to causes that are important to the Funko community. Pops! With Purpose was launched with an auction at the FunKon event in August 2021. Each Pop! With Purpose figure comes with a sticker and a box indicating that Funko has made a charitable donation to a partner organization.
Funko is also creating PWP figures in collaboration with Rivet, an organization dedicated to supporting effective youth work around the world. The box art for each of these Pop! figures will feature a photo and description highlighting teens making an impact.