LEGO

The Danish brand created by Ole Kirk Christiansen in 1932 has made its way! In the jungle of children's toys, the brand has stood out and bounced back many times to become in 2014 and 2016 "the most powerful company in the world"! Nowadays, the brand, often copied in a more or less succesfull manner, never fails to surprise. LEGO is now part of the collective unconscious: its very positive image (both playful and intelligent) has contributed to the emergence of AFOL (Adult Fans of LEGO), a term commonly used to define LEGO collectors. With the many licenses that have come along the brand since 1997 (with the LEGO Star Wars range), LEGO has gone far beyond the simple child's toy. Today, some economists even consider it more judicious to invest in the "yellow brick" rather than homestead! Some pieces have become extremely rare and sought-after. Perhaps you have a treasure in your locker? COLEKA helps you to find your way through the thousands of references edited since the brand's creation.